Personal Branding is recognizing your assets, individualities, strengths, and abilities as an individual. Understanding Personal Branding will provide you advantage in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
Personal branding necessitates presenting yourself and your careers as brands.It is a constant practice of developing and maintaining a status and impression of you as an individual. Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others job-seekers in your industry.
In branding yourself, the goal is to differentiate yourself from others but constantly portraying a positive message. What exact characteristics and field-related expertise do you have that others job-seekers may not? Try to develop a personal positioning statement both on your CV, application and during your job interview. It should be a concise, one or two statement that reflects your unique value as a job-seeker. Consider creating a short tagline for yourself that captures who you are and what sets you apart from others.
Ensure that you leave a career objective and how your objectives can fit in with the job you are seeking. Employers will remember you through your actions, your expertise, and the emotional connections that you make.
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