As part of its commitment to African startups and underserved communities; Google has announced new initiatives targeted at startups and SMEs in Africa. This includes a $3 Million Black Founders Fund for African startups; and also a $3 Million Google.org grant to help low-income communities develop entrepreneurial skills and funding.
Google for Startups Black Founders Fund
The Google for Startups Black Founders Fund in Africa; will provide grants as well as technical assistance to early-stage startups led by black and diverse teams; or with a goal of advancing the Black community.
The program will have 50 African startups receive $100,000 in cash awards. Each selected company will also receive $220,000 in Google Cloud Credits; and Ad Grants as well as mentoring, technical and scaling assistance from the best of Google.
Applications are open from now until July 7th and eligible startups can visit:
Grants for SME and Support for 500 Female Entrepreneurs
Google is also giving $3 Million to the Tony Elumelu Foundation; who through their annual entrepreneurship program will also provide entrepreneurship training; mentorship, coaching and also access to networks and key markets for at least 5,000 women; as well as seed capital in the form of one-time cash grants to 500 African female informal business-owners in rural and low-income communities across Nigeria, South Africa, Kenya and select Francophone countries.
Google for Start-ups Accelerator: Africa
15 tech startups have been chosen across the continent to participate in the GFSA; and the three-months online mentorship program has begun on June 21, 2021. However, these companies are using technology to build exciting products and solve some of Africa’s biggest challenges, with massive potential to contribute to the billion-dollar Africa internet economy.
Since the creation of the GSFA in 2018, Google gas so far supported 67 startups from 17 African countries who have collectively raised $72 million and created 2800 direct jobs.
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