CORPORATE SOCIAL RESPONSIBILITY (CSR)
Corporate Social Responsibility (CSR) is the principle which drives businesses to support communities and people without expecting direct financial returns. This principle is best demonstrated when CSR practices are used to connect the business to the community by supporting social issues and interests. The diﬃculty is finding a balance between doing good for the community and its constituents and making sure the practices benefit your business as well. This course covers CSR methods, tools, principles and practices, the ethics of CSR, communicating CSR, as well as the challenges of CSR and how to deal with them.
- Explain the history, concepts, and Caroll’s four-part definition of corporate social responsibility
- Outline the reasons why CSR is important in the public and private sectors
- Recognize how business ethics, CSR and corporate governance are converging
- Illustrate the evolution and revolution of CSR
- Implement the ten rules for effective CSR communication to reach optimal communication outcome
- Create a competitive advantage by identifying various CSR challenges
- Lecture, discussion, syndicate work, case study and exercises. Audio-visual aids will be used to reinforce these learning methods.
- Professionals in private companies, NGOs, local, regional and international organizations and governments who are currently involved in CSR, or who would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.