Become a digital marketing powerhouse in this action-packed 3-month Digital Marketing Bootcamp. Dive deep into essential channels like Social Media Marketing, Content Marketing, SEO, Email Marketing, Marketing Automation, and Pay-per-Click Advertising. Get the practical skills and strategic insights you need to launch successful campaigns, drive traffic, and convert leads into loyal customers.

Course Structure:

• Schedule: Monday-Friday for 3 months
• Weekly Flow:
  • 3 x Recorded Videos (Mon, Tue, Wed): Learn key concepts and techniques through engaging video modules featuring expert instructors and real-world examples.
  • 1 x PDF Reading Material (Thurs): Reinforce your understanding with detailed summaries, additional resources, and practice questions.
  • 1 x Live Session (Fri): Q&A sessions with experienced digital marketing professionals to clarify doubts, troubleshoot challenges, and receive personalized feedback.
  • 1 x Weekly Assignment: Apply your skills to practical projects, building a robust portfolio and tangible results.

Covered Topics:

• Social Media Marketing: Master organic and paid strategies on popular platforms like Facebook, Instagram, LinkedIn, and Twitter. Learn community building, content creation, influencer marketing, and ad campaign management.
• Content Marketing: Craft compelling content that attracts, engages, and converts your target audience. Explore blog writing, SEO optimization, video marketing, email marketing integration, and content analytics.
• SEO (Search Engine Optimization): Understand how search engines work and optimize your website and content for higher rankings. Learn keyword research, on-page optimization, link building, and technical SEO strategies.
• Email Marketing: Build effective email campaigns to nurture leads, drive sales, and boost customer loyalty. Master email list segmentation, automation tools, copywriting techniques, and campaign analytics.
• Marketing Automation: Automate repetitive tasks and streamline your marketing efforts. Learn how to leverage automation platforms to personalize customer journeys, trigger targeted campaigns, and maximize efficiency.
• Pay-per-Click Advertising (PPC): Master popular PPC platforms like Google Ads and Facebook Ads. Learn campaign setup, budgeting, targeting, keyword selection, ad copywriting, and conversion optimization techniques.

Course Benefits:

• Become Job-Ready: Gain the skills and knowledge sought-after by digital marketing employers.
• Build a Portfolio: Showcase your projects and expertise to potential clients or employers.
• Level Up Your Marketing: Enhance your existing marketing skills and take your career to the next level.
• Network with Peers: Connect with fellow digital enthusiasts and build your professional network.

Course Outline:

Month 1:

• Introduction to Digital Marketing & Social Media Fundamentals
• Organic & Paid Social Media Strategies for Different Platforms
• Content Marketing: Creating & Distributing Engaging Content
• SEO Masterclass: Optimizing Your Website for Search Engines

Month 2:

• Email Marketing: Building Nurturing Relationships with Leads
• Marketing Automation: Powering Up Your Marketing Efforts
• Paid Advertising Powerhouse: Google Ads & Facebook Ads
• Data & Analytics: Measuring Success & Optimizing Campaigns

Month 3:

• Advanced Digital Marketing Strategies & Case Studies
• Building Your Personal Brand & Networking in the Digital World
• Portfolio Building & Career Readiness
• Final Project & Showcase: Pitch Your Next Big Campaign

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