PUBLIC RELATIONS CAMPAIGNS: FROM PLANNING TO EXECUTION
Language:
English
Date:–
Duration:2 Days
Course Fee:
₦150,000.00
Introduction
We cannot emphasize enough how important it is to plan ahead for your public relations program. A public relations (PR) plan is imperative to a professional, comprehensive campaign. According to modern day research, more than 50% of new businesses fail the first year. Why? Lack of proper planning and resources in their PR function. If you find it challenging to write a PR plan or find it daunting to execute, do not worry, this course will have you covered. By attending this highly engaging and interactive course, you will be guided through a road map which will give you the knowledge and skills necessary to create and implement a successful PR campaign.
Course Objectives
- List and define PR concepts and differentiate between PR and advertising
- Create and implement a PR plan
- List contributions of PR campaigns to strategic management
- Manage a crisis using PR
- Explain the importance of organizational and corporate image
- Measure PR effectiveness
Training Methodology
- Lecture, discussion, syndicate work, case study and exercises. Audio-visual aids will be used to reinforce these learning methods.
Target Group
- PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.