In the second month, you will engage in practical guided projects aimed at applying and deepening your understanding of key concepts:
Guided Project 1 focuses on designing and executing targeted Email Marketing Campaigns. Your objective is to create effective email campaigns that nurture leads and drive conversions. You’ll learn to segment audiences, craft compelling content, and use automation tools to optimize campaign performance.
In Guided Project 2, you will develop and implement a comprehensive SEO strategy. This project aims to enhance website visibility and improve organic search rankings through effective SEO techniques. You’ll analyze keywords, optimize on-page and off-page SEO factors, and monitor performance metrics to achieve sustainable growth in search engine rankings.
These guided projects will provide hands-on experience and practical skills in executing digital marketing strategies, preparing you to tackle real-world challenges in digital and social media marketing effectively.