FoodCo is a diversified consumer goods company with interests in retail, fast food restaurants, entertainment, as well as manufacturing. FoodCo was established in 1982 from a humble beginning as a small fresh foods stall in Bodija, Ibadan, Oyo State. However, it has grown to become a leading brand in South-West Nigeria. The brand operates the largest supermarket chain brand in South-West Nigeria; outside Lagos and also currently boasts 14 stores spread across Lagos and Ibadan, Oyo State.
Ten promising entrepreneurs have been shortlisted for the second round of pitching in the Big Break with FoodCo contest.
However, the 10 shortlisted candidates came from a broad-based industry including Fashion, Agro-allied and also Packaging, among others.
According to FoodCo Nigeria, organizers of the contest; Big Break with FoodCo is an access-to-market initiative aimed at helping aspiring entrepreneurs scale their businesses faster; and reach a broader audience while leveraging opportunities to stock their products in FoodCo stores commission free.
The contest is open to ambitious and also innovative entrepreneurs between the ages of 18-30; while the shortlisted candidates will face a panel of judges who will determine the top 3 winners.
In a statement, Sheba Alogo, Head, Innovation and Growth, FoodCo Nigeria, said that the campaign was inspired by conversations with local small businesses who indicated that getting their goods to market was a major challenge for their long-term viability.
She said: “Having been a small business before, we understand the challenges that most SMEs face in growing their businesses. That is why FoodCo is always on the lookout for impactful ways to support the local SME community and has always partnered with small businesses whether as manufacturers, vendors or logistics providers.
“With the Big Break with FoodCo contest, we hope to amplify our message of support for aspiring entrepreneurs and thus reach a larger audience. It is our sincere hope that as we continue to provide the critical access-to-market support, connecting these ambitious young businessmen and also women to target markets, the synergy from the collective effort will contribute towards the emergence of a vibrant Nigerian organized retail economy with mutual benefits for all stakeholders,” she added.
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